Brand assets

The MindChain identity is a two-plate screenprint: a halftone brain in near-black ink on warm paper, with one vermilion node — the thought being settled. Everything you need is below; the full packet includes guidelines, tokens, and boards.

01 · The mark

Primary — spot

One-plate ink

Inverse tile

Small cut · ≤32px

02 · Color

#F7F2E5 paper

#1C1811 ink

#3A352B body

#B8340F vermilion

#2E6B45 good

#8A6414 warn

#8F1F0E bad

Type: Space Grotesk (display and prose) and Fira Code (identifiers, amounts, controls). Both SIL OFL 1.1.

03 · Films

THE WORLD, PRINTED — REAL FOOTAGE PRESSED THROUGH THE PLATE0:21

SETTLEMENT — PROPOSAL TO FINALITY, PRESSED TO PAPER0:19

The World, Printed — footage via Wikimedia Commons, heavily transformed by the two-plate halftone press: “Flock of starlings (Sturnus vulgaris)” by Karen Roe (CC BY 2.0), “Printing the Paper” by Vanuatu Daily Post (CC BY 3.0), “Time Lapse of New York City” by Tyler Sparks (CC BY 2.0). Settlement is 100% original animation. Both soundtracks are original, synthesized for MindChain.

04 · Downloads

mindchain-brand-packet.zipfull packet: guidelines, logos, PNGs, tokens, boards · ~800 KB
mindchain-mark-spot.svgprimary mark
mindchain-mark.svgone-plate ink
mindchain-mark-inverse.svginverse tile — avatars, app icons
mindchain-mark-small.svgsmall cut for 16–32 px
mindchain-lockup.svgmark + wordmark lockup
mindchain-x-header.pngX / social header · 1500×500
mindchain-world-printed.mp4The World, Printed · 21 s film · 1080p · ~21 MB
mindchain-settlement.mp4Settlement · 19 s film · 1080p · ~5.6 MB

05 · Rules of use

Use the fine mark at 48px and above; switch to the small cut below that.
Vermilion is scarce: one node per mark, never a background wash, never decoration.
Never place the halftone over hashes, QR codes, or seed phrases — data stays on flat paper.
Never rotate, stretch, recolor individual dots, or remove the node.
Clearspace: three lattice cells on every side. Don't crowd the brain.